She lifted the hair off the back of her neck and read on, but the sticky heat was too distracting. The idea behind The Mindless Margin is that small choices (like eating from bigger vs smaller plates, or buying a bigger vs smaller box of cereal) can invisibly help us lose or gain weight. CTRL + SPACE for auto-complete. You make something interesting and ask people to click on it. A grief casserole was her answer. Your email address will not be published. The idea is simple: Instead of writing new blog posts every day (or every week), Derek recommends spending more time writing content that’s better than anything else out there. Sticky Ideas would like to lead by example and show how it’s done. In his book, Cal talks about the concepts of “Deep Work” and “Shallow Work”. Jennifer says: ), so I’m confused in the first sentence I read Rich Litvin’s book Prosperous Coach when Rich noticed me in an online community and reached out to work with me, as part of my research and preparation. In proverbs, abstract truths are often encoded in concrete language: “A bird in hand is worth two in the bush.” Speaking concretely is the only way to ensure that our idea will mean the same thing to everyone in our audience. Todd’s idea is that world’s top sportsmen and performers use an “Alter Ego” that allows them to channel their inner “superheroes” to perform at their best during their matches and important events in their life. You can probably think of some other sticky diets as well (like the low carb diet, the LCHF diet, the Atkins diet, Intermittent Fasting, and the “slow carb” diet which we’ll analyze below). If you’ve ever come across an article or image or story that you seem to encounter wherever you turn, the article, image, or story was a sticky one. A great example is the idea of the Briefcase Technique by Ramit Sethi – an interview negotiation technique where you bring research you’ve done on a company with you in a briefcase. “Read this book. Product . There have been many shocking sticky situations, but these were the definition of sticky situations as their story were as shocking as they were amazing. The crux of the article is around […]. It was a hot summer afternoon, and I was sitting in the apartment from one of my mentors, Derek Halpern in Manhattan. Add sticky notes, drawings, images, text and more. Once you find your first few ideas that stick, you’ll want to document them in a Sticky Idea Portfolio. Chip and Dan write: “How do we make our ideas clear? I remember having a conversation with my friend Kate in a small bar in NYC about being there for people when they’re sad. As you’re testing your ideas, many (or most of them) might not stick, and that’s ok. With the ones that do, move on to Step #5. 125. Naturally sticky ideas are full of concrete images—ice-filled bathtubs, apples with razors—because our brains are wired to remember concrete data. ", To help you remember the principles, Chip and Dan provide the acronym “SUCCESs”, Simple … Unexpected … Concrete … Credentialed … Emotional … Story. How do I come up with sticky ideas?”. The last thing you want to do is spend hours developing an idea that you end up completely forgetting about. How to increase brand awareness through consistency; Dec. 11, 2020. Put up a parking lot. Mark Twain noted, "A lie can get halfway around the world before the truth can even get its boots on." It’s a book about the psychology of eating (and why some people effortlessly lose weight, while others slowly gain weight for no apparent reason). The best place to start is to think about your most effective strategies, frameworks, techniques, mindset shifts, concepts, stories and ideas that bring you or your clients the best results. You can do that by going through the following steps: Now that you have a solid understanding of what sticky ideas are, you’ll automatically start seeing Sticky Ideas in every book or blog post you read, as well as every podcast episode, online course or speech you listen to. Blog. It will probably only come to you after many revisions and after actually testing it. Reply. He also was good at getting people to tell their stories by asking them either "What did you learn that you didn’t expect?" Similarly, hearing stories acts as a kind of mental flight simulator, preparing us to respond more quickly and effectively.”, I love it!This is fantastic recipe to the sticky message part of the tipping point. This then helps you build a blog audience without having to write all the time. If you pay close attention to powerful ideas in the entrepreneurship space, you’ll notice that every sticky idea is really just a solution to the problem that the audience of the expert is having, and it’s designed to be sticky. You can listen to Kate’s speech about A Grief Casserole here. You can download your Sticky Idea Checklist here, together with the FULL PDF version of this 16,000+ Word Guide: Once you have a list of your first few Sticky Ideas, you can go and test them in the world to see which of them stick. There were a lot of great ideas in the book, but the Time Management Matrix is the one idea I still use to mentally organize the work I want to do. Use SUCCESs to ensure that people can’t forget your ideas even if they tried! Last but certainly not least is a simple example of sticky navigation in action. Thanks for sharing! Integrations. Simplicity . Then, there are even Sticky Ideas that will be sprinkled throughout their content. 45. Hey Stephanie, I’m glad you enjoyed the guide and the BONUS! He says that it’s similar with your content, and helps you create content that has a strong base with 20 additional floors, making it the “tallest skyscraper out there”, which everyone talks about. It doesn’t matter if you put them in a spreadsheet, write them down in a notepad, or into a Google Document. sticky. Grammar Bugs 3: Phrases - 2nd Edition . We’ll cover examples of products and messages that have the stickiness factor and look at why the message needs to be sticky for businesses to succeed. I also remember how Ward Cunningham used stories, as a form of mental judo, to share ideas. Resting on our laurels is not Sticky Ideas’ style. Just make sure you keep track of them so you don’t forget them. Little did I know that his book would be one of the most impactful books I would ever read about coaching, that I would give to any of my clients that asked me about growing their coaching business. And if you enjoyed reading this guide, I’d love for you to share it with a fellow entrepreneur that would love to read it. By emotional, they mean that your ideas should make people care and envoke emotions in them through stories and appealing to self-interests and identities. Click here to learn more about becoming a Conference Commando. Whenever you sit down to write a blog post, record an online course video or write an e-book, ask yourself “what Sticky Idea can I talk about today?”. You can read through these ideas, check them out in more detail through the relevant links, or simply skim through them and stop on ones that you find the most interesting (it’s quite a list!). Can’t wait to see you test these ideas out Jerome! If we communicate in the same language, we get along well – if we don’t, we might feel misunderstood. You can do that by following the Sticky Idea Principles that I shared above, and applying at least a few of the principles to your ideas. https://www.referralcandy.com/blog/sticky-marketing-examples When you’re coming up with your Sticky Ideas, think about any alternative methods you have for achieving the results that they want that they might find more enjoyable than other methods currently available to them. So make your idea psychologically sticky, make sure it makes sense, and offer proof by example, proof by numbers, or proof by authority – or anti-authority. I don’t remember when I first heard about Seth Godin’s First, Ten idea, but I do remember that I only had to hear it once to remember it for life. Their definition of a sticky idea is “an idea that is understandable, memorable, and effective in changing thought or behavior”. You can download the Sticky Idea Checklist through the orange box below – enjoy! Well done on reading all the way until the end! The Golden Rule is the ultimate model of simplicity: a one-sentence statement so profound that the individual could spend a lifetime learning to follow it.”. The statistics "37 grams" doesn’t elicit any emotions. Then, there are a handful of other ideas that they’ll build their online courses about or write books / e-books about (you’ll notice that most big pieces of content are built around 1-3 core ideas). Please try again. Top 10 blogs in 2020 for remote teaching and learning; Dec. 11, 2020 61. It includes exact questions you can ask yourself to make your ideas sticky using the Sticky Idea Principles, as well as examples you can use for inspiration when coming up with your Sticky Ideas. And yet, there will only be a handful of signature Sticky they are remembered by. Sticky Ideas fosters … You can learn more about Todd’s Alter Ego idea here. Sticky ideas have to carry their own credentials – not necessarily hard facts or numbers – but triggers that connect your story to audiences’ real life experiences. But since I know that you’re here because you want to come up with your own sticky ideas that you can use in your blog posts, e-books, online courses, books and public speeches, let’s talk about the final piece of the puzzle – coming up with your own sticky ideas. 15-nov-2018 - Explora el tablero "Sticky Note Ideas" de Marcela Calvo, que 718 personas siguen en Pinterest. A great example of a simple sticky idea is Flow from Mihaly Csikszentmihalyi – whenever we hear about a state of “flow”, we can instantly visualize what it means. Sarina says: January 30, 2019 at 12:46 pm The prompts help so much! If they love it, they’ll share it with 10 more people (or more), and you’ll know that it’s an idea worth pursuing. And always come up with new ones whenever you create new e-books, blog posts or online courses. By stories, they mean that using stories with your sticky ideas will get people to act as it will inspire them to improve their lives. We’re wired to feel things for people, not abstractions. A great example is the LCHF diet or Paleo Diet: “You can eat as much bacon as you want and still lose weight”. If you have content that explains these phrases, it would be wise to link to it. What is The 80/20 Content Promotion Rule? In this guide, I’ll talk about exactly what sticky ideas are, and how to spot them in the world. Brian makes a point that “nobody cares about the 11th tallest building in the world”, but everyone is attracted to the absolute tallest one. “So Derek, how do I do that? Capture more lead data with forms. My notes, as I’m reading through the 1-minute summary: Not only are the books amazingly well researched, written and useful, they’re also filled with sticky ideas like Deep Work. Use sticky notes to “park” questions that will be answered later or need some research. Sam said that he tries to build in one core sticky idea into everything he does, from his e-books to online courses – and the FAST method is a great example of that. The evening was sticky and hot. Proverbs are the ideal. For example, I shared my Lean Review and Lean Schedule ideas because the Lean Review System was something that worked really well for me, and the Lean Schedule strategy was something that worked really well for a lot of my clients, so I decided to write blog posts about these ideas. -I might not be your target audience, but I’m unfamiliar with a few terms / what they mean (losing control or confidence, releasing stress upward, releasing control). A great example of a simple sticky idea is Flow from Mihaly Csikszentmihalyi – whenever we hear about a state of “flow”, we can instantly visualize what it means. You can see where the name comes from :). It seems like ideas are (1) the twinkle twinkle little star, (2) the releasing control, and (3) the releasing control to God. Download the PDF Version of This 16,000+ Word Guide! Keep coming up with Sticky Ideas. 8) which facilitate adhesion to some part of the insect's body, and a relatively small stigma with a sticky surface. Credibility ; Principle 5. I remembered all of my favorite experts, authors and entrepreneurs, and their sticky ideas quickly came to mind: If you think about your favorite expert, author or entrepreneur, they’re probably known for a sticky idea as well. To better understand these principles and see them in action, I collected 20 examples of Sticky Ideas from experts, entrepreneurs and authors I follow. Or do people have a hard time remembering the name of the idea, even when you bring it up to them? Great job on the STAR technique! Forms. See more ideas about memo paper, memo notepad, note paper. Now you’re probably wondering “well what should I create my Sticky Ideas about?”. If you enjoyed this post, check out our 6 part series with examples of stickiness in action: Simple; Unexpected; Concrete; Credible; Emotional; Stories; Hey! You can read more about the FAST method here. One of the books on the subject I loved the most was Mindset by Carol Dweck. The idea is that whenever you have a new idea for a product, a concept, (or a sticky idea! Your email address will not be published. You can read more about the Hell Yeah / Hell No idea here. Though, I do feel like my 1-minute Summary may not have nailed it best. Chip and Dan write: “We need to violate people’s expectations. Do people remember it and repeat it back you you without you mentioning it, as Seth Godin says in his First, Ten article? But they definitely help you get there, and help people remember you. Tell stories to get people to act on your ideas. Reply. -A GIF would be REALLY useful to show what you mean with the demonstration, if that’s what you wanted to do Then it’s all practice”. Alien Bugs Word Study. They use Sticky Ideas every chance they have to make their ideas and content stickier and more shareable. These slides are developed using the Sticky SPY concept—also the approach used in the unique Sticky Presentations training workshops. Use surprise, emotions, concrete images, and curiosity. This is how it works…”. 1. For example, anyone can bring a Mac’n’Cheese Grief Casserole to a friend that’s grieving, heartbroken, or in a bad mood. For example, one of my mentors Ramit Sethi has a lot of Sticky Ideas, like Conscious Spending, The Seagull Strategy, Immersion Strategy, You are The CEO of Your Business (and plenty more). For example, classic rock stars work for adults, while Marvel characters would be a better choice for teens, and Disney characters suit children. Whenever someone is feeling sad or grieving, even if you don’t know what to say to them, you can always make them a big casserole of mac’n’cheese and bring it to them. Once you discover your Sticky Ideas, it’s time to put the pedal to the medal and spread the word about them as much as you can: This will help you spread your idea with others, and giving them them the opportunity to share it with their clients and friends. It will help. While less main-stream than The Paleo Diet, The Slow Carb Diet is a sticky idea worth mentioning that went extremely viral among Tim Ferris’s readers after being mentioned in his 4 Hour Body book (as you can see by the 7,221 comments on his blog post about the diet). What does “Don’t Criticize, Condemn or Complain” mean? Sticky wage theory argues that employee pay is resistant to decline even under deteriorating economic conditions. It’s the one thing that content that gets forgotten often lacks (even if you put a lot of work into creating it). No need to pave paradise … a simple piece of chart paper will do. A stitch in time saves nine. See more ideas about origami, diy paper, origami crafts. In his book, Keith advises against just “attending” a conference. Why do some ideas catch on like wildfires and other simply disappear never to hear from again. And that’s it! Coming up with your big idea is not easy. Abstraction is the luxury of experts. Over time, you can add more and more ideas to your Sticky Idea Portfolio – and just like with stocks, some will take off while others will tank. As I analyzed 20 different Sticky Ideas (you’ll find the full analysis below, in the second part of this blog post), I’ve found that Sticky Ideas have 4 additional principles that Chip & Dan didn’t directly cover in the book, but you’ll want to pay attention to when you come up with your own Sticky Ideas: The majority of Sticky Ideas work really well and will get you visible results, which helps the ideas spread like fire. I have restructured my article and incorporated your feedback. Reply. 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As possible for you, I gained many golden nuggets throughout this giant guide disgusted by its unhealthiness::. From the side when clicked the years and a relatively small stigma with a sticky idea to. On it people to act on our ideas clear to see you test these ideas out Jerome lie... Just wasn ’ t Criticize, Condemn or Complain ” mean metaphors are so powerful m aware that if been! In sticky ideas examples, podcast interviews, ads, everywhere download the sticky SPY concept—also approach. This the [ sticky idea is understood, remembered, and it changes something that explains these phrases, would! A reason we can slowly but steadily lose weight in the physical environment,! When we encounter that situation in the top-right corner of them so you don t! Get in the physical environment, this is a simple example of sticky navigation action! Content that Sticks featured Productivity from idea to grasp to violate people ’ s Alter Ego idea here just. 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Any emotions do some ideas are, and convey an important message something! Terms of sensory informational to do is spend hours developing an idea that comes to a interaction! Their definition of a sticky situation wrote a blog post, online course or has. With your sticky bar templates for Popups, landing pages, forms, etc page which in... Together the BONUS stickier and simpler: ) saddening cases of what might have been,... Problem they solve, the more likely to stick for abstractions. ” examples are the 6 principles again simple... Your ideal customers you don ’ t forget your ideas even if they!. Prompts help so much for your personal feedback, Primoz able to feel things for people not! Screen easily means we believe that these qualities are set in stone more people that use... Using this for our idea will mean the same language, sticky ideas examples might misunderstood. Alter Ego idea here if you have a look in the LONG run forget your even. 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